I was listening to a podcast when one of the
guests said something about Chat Books. They said they print off all of their
Instagram pics into a book that way they have a record of taking the pictures.
While this isn’t a new idea, I decided to check it out. Only this year have I
started to scan all of the collages I send to folks. I scan and then add them
to a folder on my computer. From there I make them into all types of other
things, most notably Xeroxed broadsides. I reused the images over and over, put
them into different contexts, and mail them out again. It’s a practical
process. For the first book I made I put a bunch of these collages for about
forty dollars. I accidently made two of these. I got the book back and was
immediately impressed. Like an idiot I begin thinking about how I could use
this to make other stuff besides simply keeping a record of old work.
The front cover my visage and a light Richard C. reference. |
The first thought was to make a book of
collages, just some of my favorites, and see if people were interested.
Thankfully the site is order as you go which helps to keep down cost. Buying a
bunch at once that no one is ever going to buy doesn’t make a lot of sense.
I put together a book of 30 collages I thought
were interesting. These 30 were out of about 200 I’d made throughout the year.
The total for each book was around $15.00. I ended up getting 12 people through
Facebook that said they were interested in buying one. Honestly I thought I’d
put it out there and no one would care. Normally this is how things work, get
excited about something you’ve made and then watch no one give a shit. Unless
it’s stickers or some decorative piece there’s generally little interest.
I directly asked the first people that said
they were interested in a copy about the price. Most thought that $25.00 was
too little especially considering it would cost about $5 to ship. Before I
ordered 12 books at almost $200.00 no one had paid. Once I ordered them I
contacted everyone and thankfully some of them sent me money through PayPal
almost immediately. I was honestly nervous. Asking people to give you money is
even harder than asking them to give you a little attention. Nine people came
through in the first couple of days with cash. The three people that didn’t pay
are folks that I know well and see every week. I know where they live, I can
steal things form their porches if they don’t pay. While I’m only going to make
about $40.00 on the whole print, I’m not going to lose money which means it’s a
total success. Breaking even was the only goal. Someone even contacted me about
a copy after I’d sent in the order, second press!
Some of the pages...so much red. |
Seconds before I clicked “order” I had second
thoughts. In my head I expected to lose so much money. A little voice appeared
and said, “Don’t worry about it…go for it” and then I clicked “order.” I’m
cheap, I don’t take big swings, so it was nice to make an effort and have folks
to respond positively.
I had to mail out seven of them and then I
dropped off the other five. One of my favorite things is to drop off packages
to people’s houses without them seeing me do it. I hate when people come out of
the house to see me scurrying away. I left one of them on someone’s front door
that lives on a somewhat busy road. When I pulled away I immediately thought someone
was going to steal it as they walked by. I could imagine their disappointed
faces as they opened the package and saw a bunch of random bits of paper and a
wrapped 6x6 book of random collages. Getting an add and pass from a robber would
be my greatest achievement.
I wrapped all of them in this old wrapping paper. |
The second book is already planned. I doubt
anyone will have interest in this idea, which is to compile my favorite
circular reflector pictures. You know the ones you often see in basements of
parking decks, yeah those. I take a lot of them and from all around the world.
Putting them together would be interesting visually…I think. If no one else is
interested in the book at least I’ll have a copy for myself. I might have to
wait until the New Year until I offer it to folks, considering that the people
who bought the first one, would be the people probably be the ones to buy the
second one.
5 comments:
I’m thrilled to be one of the original 20. Keep ‘em coming
I’m thrilled to be one of the 20. Keep ‘em coming ...
Jon, this is a nice idea, and I am glad it worked out for you, marketing through facebook is a good idea.
I ordered one printed book of my digital drawings once, and it was such a nice feel to hold it and flip though the pages. I only ever ordered one copy though!
I also made a fully illustrated picture book of a fairy tale, and only ever had two printed. One I gave to my mom, one I kept. I've been putting off printing more.
So you got me thinking, maybe I should also try the facebook approach.
xx Jones - I don't really know how to get it out there other than through Facebook. I figured this way I can get in touch with people but not do too much work. Trying to promote this stuff other than Facebook wouldn't be worth it to me. I ended up selling 12 of them, probably 14.
I'm bummed I missed the book!
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